Grow Your Following up to 50% in 6 Months With Consistent & Engaging Social Media Calendar

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Grow Your Following up to 50% in 6 Months With Consistent & Engaging Social Media Calendar

Struggling to create a social media calendar that keeps your audience engaged?


Crafting an engaging social media calendar isn't just about national holidays and promotions. It's about a strategic mix of content that keeps your audience hooked and your brand at the forefront of their minds. This guide will equip you with the tools and strategies to create a calendar that fosters consistent engagement and fuels your social media success. 

Before we begin, ensure you have a copy of our Social Media Planner. If you don't have a copy yet, you may download it here: 

Building The Foundation

There are 3 pillars that you must remember to build a strong foundation in creating consistent and engaging content. The first 6 tabs on our planner are the first 2 pillars you must build before anything else.  
The first is where you define your goals, What do you want to achieve with your social media presence? Brand awareness, increased website traffic, lead generation, or community building? Knowing your goals will guide the type of content you create. 
The second pillar is where you start knowing your audience. Who are you trying to reach? Understanding their demographics, interests, and pain points helps you tailor your content to resonate with them. 
And lastly, your content. In this last pillar, you will establish a few core themes relevant to your brand and audience. And this is where our guide will focus on. 

Why do I need to build my Social Media Calendar?

Never underestimate the advantages of having a content framework to keep your calendar organised and your audience interested.

  • Saves Time:

    Planning eliminates last-minute content creation stress. 

  • Boosts Consistency:

    Regular posting keeps your audience engaged.

  • Maintains Brand Voice:

    A calendar ensures your messaging is consistent.

  • Tracks Performance:

    Reviewing scheduled content helps analyse what resonates.

  • Leverages Opportunities:

    Plan content around national days and trending topics.

Now, let's get down to business! Here's a sample weekly breakdown with themes and content ideas:

Service-Based Businesses

Pro Tip: Mix it Up!

While the weekly breakdown provides structure, don't be afraid to experiment!

Incorporate different content formats: Images, videos, live streams, and stories can keep your audience engaged.

  • Maintain a consistent brand voice:

    Let your personality shine through while staying true to your brand identity.

  • Schedule your content:

    Use scheduling tools like Meta Business suite, Buffer, or Metricool to ensure consistent posting and avoid last-minute scrambles.

  • Track and Analyse:

    Regularly monitor your social media insights to see what's working and what's not. Adapt your strategy based on data and audience feedback.

By following these steps and using the provided content framework, you'll be well on your way to crafting an engaging Social Media Calendar that keeps your audience hooked and your brand thriving!

Feeling by creating an engaging Social Media Calendar? ️

Don't sweat it! Social Friends can take the burden off your shoulders.

Our skilled Social Media Virtual Assistants are experts at creating engaging calendars, from brainstorming content ideas to scheduling your posts. Book a kick off call with us and we'll get you matched with your ideal Social Media VA!

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