The purpose of posting content on social media is to get the attention of your audience so that you can reach your marketing and business objective/s.

Many business owners get stuck here because they feel like they don’t know what to post.
Your Marketing Foundations has taken care of that concern and you can be confident that;

• What you do and who you are is interesting – to the right audience
• You don’t need specific qualifications or euipment to create good engaging content

How do you know if your content is great? Here are some things to consider;

• Context – it is clear who this is for
• Thumbnail / Image – is the creative interesting at first glance
• Copy – do the words engage
• Delivery – has the content met expectations

Content can come in various forms; video, images, graphics, text for example

Video
Video’s can be created by hiring a professional videographer, however this will increase your costs. If your budget allows this is a great idea. If not, you can get started with your smartphone. Later in this program we will show you how to create video on your iPhone.

Images
You have many options with images. You may like to hire a professional photographer or purchase stock images, or you can simply take photos on your smartphone, edit & upload.

Text
There are lots of different ways that you can post text only, just make sure you refer back to your tone of voice as covered in Marketing Foundations.

Graphics
These can be outsourced to graphic designers or places like Fiverr and Upwork. Or you can do it yourself using one of many programs online, some of which are free! We love Canva, it’s professional and it has a free & paid option and their templates are customizable.

Let’s take a more detailed look at Canva…