No one else will tell you this

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No one else will tell you this

Struggling to determine how much time your virtual assistant should dedicate to marketing?

Soooo...

A common question for businesses: How much time should my virtual assistant (VA) dedicate to marketing each day? The answer isn't one-size-fits-all. It depends on your business's specific needs, goals, and the VA's skill set. 

Here are some factors to consider:

  • Marketing Strategy:

    The complexity and scope of your marketing plan will determine how much time is needed. A simple social media strategy might require less time than a comprehensive SEO campaign. 

  • VA's Expertise:

    If your VA is a marketing expert, they can handle more tasks efficiently. However, if they're new to marketing, they might need more time to learn and execute tasks. 

  • Business Size and Industry:

    Larger businesses with more products or services might require more marketing effort. Similarly, highly competitive industries may need more time to stand out. 

  • Marketing Channels:

    The number of marketing channels you're using will also impact the time needed. For example, managing a social media presence on multiple platforms requires more time than focusing on one. 

A General Guideline

While there's no exact formula, a general guideline is to allocate a significant portion of your VA's day to marketing. Aim for at least 3-4 hours per day for most businesses. This allows for consistent content creation, social media engagement, email marketing, and other essential marketing activities.

Morning Tasks (1-2 hours)

Content Creation

Content Creation:

- Draft blog posts, social media captions, or email newsletters. 
- Research relevant topics and keywords. 
- Create or source visual assets (images, graphics, videos).

Social Media Engagement

Social Media Engagement:

- Respond to comments, messages, and mentions. 
- Share relevant industry news or content. 
- Monitor brand mentions and sentiment.

Afternoon Tasks (1-2 hours)

Email Marketing

Email Marketing:

- Create and send email campaigns. 
- Segment your email list for targeted campaigns. 
- Analyse email performance metrics.

SEO Optimisation

SEO Optimisation:

- Optimise website content for search engines. 
- Conduct keyword research. 
- Improve website structure and navigation.

Marketing Analytics

Marketing Analytics:

- Track and analyse marketing metrics (e.g., website traffic, social media engagement, conversion rates). 
- Identify areas for improvement and make data-driven decisions.

Additional Tasks (as needed)

Paid Advertising

Paid Advertising:

- Manage paid advertising campaigns on platforms like Meta Ads. 
- Create ad copy and visuals. 
- Track and optimise campaign performance.

Public Relations

Public Relations:

- Build relationships with media outlets. 
- Write press releases. 
- Manage media inquiries.

Marketing Research

Marketing Research:

- Conduct market research to identify trends and opportunities. 
- Analyse competitor activities.

Most people assume that their marketing will take about 5 hours a week, but the reality is, to get the results that your business needs to: 

👉 grow your online community 

👉 generate leads and enquiries  

👉 and make sales,  

you really need an expert to focus a minimum of 20 hours per week on marketing activities.

Let Us Help You the Perfect VA

Are you struggling to find the right VA for your marketing needs? We can help you find a skilled and experienced VA who can tailor their time and efforts to your specific requirements. 
 
Book a FREE kick Off Call today to discuss your marketing goals and learn how a VA can help your business grow. 

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