Content Strategy
How to Write Captions that sell
How do you master the craft of creating captions that sell?
Instagram users scroll for 2 main reasons:
They generally don't open the app with the intent to shop - but when they do, it's because they feel inspired to do so.
You need to remember this as businesses using Instagram to sell.
Your followers shop from being inspired by a lifestyle they want to have..
OR
Your followers shop from being inspired by a result they want to achieve.
So with that in mind, how do you actually create promotional posts that sell?
You use these caption templates to help create your next promo caption for either your services, products, coaching offerings or influencer partnerships.
How to use Promotional Caption Templates
When you encounter a [BRACKET], simply insert the relevant information related to your business, industry, offerings, or clients.
SERVICE BASED BUSINESS:
Example 1:
"Want to know how I can help you as a [ADD YOUR PROFESSION] today?
My aim as a [ADD YOUR PROFESSION] is to [HOW YOU HELP YOUR CUSTOMERS HERE]
Now I'm not your average [ADD PROFESSION], I like to do things differently [HOW YOUR SERVICE IS DIFFERENT/ POINT OF DIFFERENCE].
My favourite? Asking me to pick my favourite [SERVICE/ OFFER] is like asking me to pick my favourite child.. because they ALL have a different impact.
There are [ADD NUMBER] different ways you can work with me:
[SERVICE OFFERING] + [ADD THE IMPACT THEY HAVE]
No matter where you are at in your [CUSTOMER JOURNEY....], there's an option for you!
Comment below which service you would like to know more about and how I can change your [INDUSTRY] life today!"
Example 2:
Want a simple way to learn how you can [ADD IN WHAT YOU TEACH]?!
We’ve got you covered! With the [ADD PROGRAM/ SERVICE/ COURSE NAME]
Learn how to:
[WHAT CUSTOMER WILL LEARN]
What you’ll receive:
[WHAT BENEFITS CUSTOMER RECEIVES]
No more guess work! No more overwhelm!
Click the link in our bio now to join the [ADD PROGRAM/ SERVICE/ COURSE NAME] community today!
PRODUCT BASED BUSINESS:
Example 1:
"Meet [ADD PRODUCT NAME]! New to the [BUSINESS NAME] family. This exciting new addition [ADD PRODUCT INFO HERE].
WHAT'S [INSIDE] or HOW IT WAS [CREATED]:
[LIST INGREDIENTS] or [LIST CREATION PROCESS]
HOW TO [USE/WEAR]:
[LIST INSTRUCTIONS / TIPS]
[ADD SOMETHING UNIQUE ABOUT THIS PRODUCT HERE]
What are you waiting for? [ADD CALL TO ACTION]"
Eg: Tap to shop [ADD PRODUCT TAG]
Available at [TAG LOCATIONS/STORES]
Shop it now at [TAG LOCATIONS/STORES]
Click the link in bio to shop now!
Example 2:
"What's [NEW/TRENDING/POPULAR/MOST WANTED] at [BUSINESS NAME] this [MONTH/DAY/SEASON]?
Say hello to your new [PRODUCT TYPE] bestie...
The [PRODUCT NAME] will not only help you [SOLVE PROBLEM] but also leave you feeling [FEELING ACHIEVED]!
I bet you're wondering how can you get your hands on this [EXCLUSIVITY WORD] today?
Simply, [ADD CALL TO ACTION]"
Click the link in bio to shop now!
Tap to shop [ADD PRODUCT TAG]
Available at [TAG LOCATIONS/STORES]
Shop it now at [TAG LOCATIONS/STORES]
COACHING BUSINESS:
Example 1:
"HOW AMAZING ARE MY [PROGRAM NAME] CLIENT/S!
Meet [@CLIENT NAME]! They came to me feeling [FEELING BEFORE PROGRAM] and struggling to [STRUGGLE/PAIN POINT].
Check out what they have achieved in just [ADD NUMBER OF WEEKS/MONTHS] in [PROGRAM NAME]:
[RESULT/ TESTIMONIAL]
Amazing right?!
How did [@CLIENT NAME] achieve this?
They took control and [ACTION TAKEN] to [PROGRAM] where they unlocked access to...
[LIST FEATURES/BENEFITS]
Soooo...If YOU are ready to spark your [INDUSTRY NAME] passion just like [CLIENT NAME] did in her [PROGRAM] journey....
[ADD CALL TO ACTION]
[BOOK YOUR/ GET YOUR] FREE [ADD LEAD MAGNET/OFFER HERE] today. Just head to the link in my bio."
Example 2:
"WHY DID I START [PROGRAM NAME]?
[SHARE WHY YOU CREATED IT]
If you're feeling this way too, I know where you're at.
Because I was you.
I know how exciting yet difficult this phase is.
You know you're ready for [ADD ACTION].
And I want to be by your side every step of the way to help YOU achieve [GOAL].
So if you're on the fence of joining [PROGRAM NAME]... Here is what [CLIENT NAME] had to say after completing [WEEK/MODULE/UNIT] of [YOUR PROGRAM NAME]:
[ADD CLIENT TESTIMONIAL HERE]
Ready to change your [INDUSTRY NAME] [PAIN POINT]? Feel [POWER WORD] and [POWER WORD] with [PROGRAM NAME] today!
Comment "[ADD EMOJI] in the comments below if YOU want to learn more!"
INFLUENCER/CREATOR:
Example 1:
"THIS [ADD PRODUCT/ SERVICE NAME] HAS CHANGE MY LIFE!
Seriously guys... I've teamed up with the [DESCRIBING WORD] at [@TAG BRAND NAME] where they are letting me [TRY/TEST/USE] their new [ADD PRODUCT/SERVICE INFO].
Not only will this [ADD BENEFIT] but help you [ADD PAIN POINT] in your daily routine.
Want to get your hands on [ADD PRODUCT/ SERVICE NAME]? Use code: [ADD CODE] for [ADD DISCOUNT OFFERING]!
HAPPY SHOPPING!"
Example 2:
"The team [@BRAND NAME] have just released their GAME-CHANGING [ADD PRODUCT/SERVICE]! A [PRODUCT/SERVICE DESCRIPTION].
Simply [PRODUCT/SERVICE INSTRUCTIONS] and you're good to go!
Say BYE-BYE to [ADD PAIN POINT/STRUGGLE] and HELLO to [POWER WORD] with the [PRODUCT/SERVICE].
And the best part? [@BRAND NAME] have set up a [ADD DISCOUNT/OFFER INFO] for my Insta-fam! [ADD DISCOUNT/ OFFER INSTRUCTIONS]"
Influencers/Creators Please Note: Often influencer collaborations or campaigns may require you to use captions pre-written by the brand you are working with.
AND don't forget to disclose any sponsored Instagram posts or stories!
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