Content Strategy
How to Write Captions that sell
How do you master the craft of creating captions that sell?
How to use Promotional Caption Templates
When you encounter a [BRACKET], simply insert the relevant information related to your business, industry, offerings, or clients.
SERVICE BASED BUSINESS:
Example 1:
"Want to know how I can help you as a [ADD YOUR PROFESSION] today?
My aim as a [ADD YOUR PROFESSION] is to [HOW YOU HELP YOUR CUSTOMERS HERE]
Now I'm not your average [ADD PROFESSION], I like to do things differently [HOW YOUR SERVICE IS DIFFERENT/ POINT OF DIFFERENCE].
My favourite? Asking me to pick my favourite [SERVICE/ OFFER] is like asking me to pick my favourite child.. because they ALL have a different impact.
There are [ADD NUMBER] different ways you can work with me:
[SERVICE OFFERING] + [ADD THE IMPACT THEY HAVE]
No matter where you are at in your [CUSTOMER JOURNEY....], there's an option for you!
Comment below which service you would like to know more about and how I can change your [INDUSTRY] life today!"
Example 2:
Want a simple way to learn how you can [ADD IN WHAT YOU TEACH]?!
We’ve got you covered! With the [ADD PROGRAM/ SERVICE/ COURSE NAME]
Learn how to:
[WHAT CUSTOMER WILL LEARN]
What you’ll receive:
[WHAT BENEFITS CUSTOMER RECEIVES]
No more guess work! No more overwhelm!
Click the link in our bio now to join the [ADD PROGRAM/ SERVICE/ COURSE NAME] community today!
PRODUCT BASED BUSINESS:
Example 1:
"Meet [ADD PRODUCT NAME]! New to the [BUSINESS NAME] family. This exciting new addition [ADD PRODUCT INFO HERE].
WHAT'S [INSIDE] or HOW IT WAS [CREATED]:
[LIST INGREDIENTS] or [LIST CREATION PROCESS]
HOW TO [USE/WEAR]:
[LIST INSTRUCTIONS / TIPS]
[ADD SOMETHING UNIQUE ABOUT THIS PRODUCT HERE]
What are you waiting for? [ADD CALL TO ACTION]"
Eg: Tap to shop [ADD PRODUCT TAG]
Available at [TAG LOCATIONS/STORES]
Shop it now at [TAG LOCATIONS/STORES]
Click the link in bio to shop now!
Example 2:
"What's [NEW/TRENDING/POPULAR/MOST WANTED] at [BUSINESS NAME] this [MONTH/DAY/SEASON]?
Say hello to your new [PRODUCT TYPE] bestie...
The [PRODUCT NAME] will not only help you [SOLVE PROBLEM] but also leave you feeling [FEELING ACHIEVED]!
I bet you're wondering how can you get your hands on this [EXCLUSIVITY WORD] today?
Simply, [ADD CALL TO ACTION]"
Click the link in bio to shop now!
Tap to shop [ADD PRODUCT TAG]
Available at [TAG LOCATIONS/STORES]
Shop it now at [TAG LOCATIONS/STORES]
COACHING BUSINESS:
Example 1:
"HOW AMAZING ARE MY [PROGRAM NAME] CLIENT/S!
Meet [@CLIENT NAME]! They came to me feeling [FEELING BEFORE PROGRAM] and struggling to [STRUGGLE/PAIN POINT].
Check out what they have achieved in just [ADD NUMBER OF WEEKS/MONTHS] in [PROGRAM NAME]:
[RESULT/ TESTIMONIAL]
Amazing right?!
How did [@CLIENT NAME] achieve this?
They took control and [ACTION TAKEN] to [PROGRAM] where they unlocked access to...
[LIST FEATURES/BENEFITS]
Soooo...If YOU are ready to spark your [INDUSTRY NAME] passion just like [CLIENT NAME] did in her [PROGRAM] journey....
[ADD CALL TO ACTION]
[BOOK YOUR/ GET YOUR] FREE [ADD LEAD MAGNET/OFFER HERE] today. Just head to the link in my bio."
Example 2:
"WHY DID I START [PROGRAM NAME]?
[SHARE WHY YOU CREATED IT]
If you're feeling this way too, I know where you're at.
Because I was you.
I know how exciting yet difficult this phase is.
You know you're ready for [ADD ACTION].
And I want to be by your side every step of the way to help YOU achieve [GOAL].
So if you're on the fence of joining [PROGRAM NAME]... Here is what [CLIENT NAME] had to say after completing [WEEK/MODULE/UNIT] of [YOUR PROGRAM NAME]:
[ADD CLIENT TESTIMONIAL HERE]
Ready to change your [INDUSTRY NAME] [PAIN POINT]? Feel [POWER WORD] and [POWER WORD] with [PROGRAM NAME] today!
Comment "[ADD EMOJI] in the comments below if YOU want to learn more!"
INFLUENCER/CREATOR:
Example 1:
"THIS [ADD PRODUCT/ SERVICE NAME] HAS CHANGE MY LIFE!
Seriously guys... I've teamed up with the [DESCRIBING WORD] at [@TAG BRAND NAME] where they are letting me [TRY/TEST/USE] their new [ADD PRODUCT/SERVICE INFO].
Not only will this [ADD BENEFIT] but help you [ADD PAIN POINT] in your daily routine.
Want to get your hands on [ADD PRODUCT/ SERVICE NAME]? Use code: [ADD CODE] for [ADD DISCOUNT OFFERING]!
HAPPY SHOPPING!"
Example 2:
"The team [@BRAND NAME] have just released their GAME-CHANGING [ADD PRODUCT/SERVICE]! A [PRODUCT/SERVICE DESCRIPTION].
Simply [PRODUCT/SERVICE INSTRUCTIONS] and you're good to go!
Say BYE-BYE to [ADD PAIN POINT/STRUGGLE] and HELLO to [POWER WORD] with the [PRODUCT/SERVICE].
And the best part? [@BRAND NAME] have set up a [ADD DISCOUNT/OFFER INFO] for my Insta-fam! [ADD DISCOUNT/ OFFER INSTRUCTIONS]"
Influencers/Creators Please Note: Often influencer collaborations or campaigns may require you to use captions pre-written by the brand you are working with.
AND don't forget to disclose any sponsored Instagram posts or stories!
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