Your planner includes a combination of values adds, entertaining posts and more, but ultimately the end goal is to create a sale. Marketing leads to conversations (the new lead) and if you and your client are the right fit for each other then your conversation will turn in to a sale/transaction.
You need an offer so people take action. Your offer needs to be unique to cut through the noise.
Consider the following:
Your unique mechanism is, in context, considered the secret weapon your
product/service carries that could attract and convert your customers. It also shows its difference from the competitors in your market.
Basically, it’s showing how unique your product is. Not just unique – unique but differently unique.
Point of Difference
Point of difference refers to the factors of products or services that establish
differentiation. Differentiation is the way in which your products/services differ from your competitors. Indications of a great point of difference are increased customer benefit and brand loyalty.
Unique Selling Point
A USP refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product