Content Strategy Checklist
To make sure you stay on track, there are a few questions you can ask;
1) Which product/service am I promoting
2) Which avatar/audience am I promoting to
3) What are the pain points I am talking to
4) What are the solutions I am offering
5) What is the outcome I want to achieve (eg. Likes, message etc)
Pillar Content Strategy
This strategy allows you to turn one piece of long-form content in to up to 30 pieces of short-form content.
Create one long-form piece of content (daily vlog, video, podcast)
Create short form pieces of content from Step One (articles, memes, images, quotes, mashups, remixes, rants GIF’s).
Distribute all content on relevant social platforms.