The Social Media Marketing Trends For 2024 You Don’t Want To Miss
hello 2024!
The Social Media Marketing Trends for 2024 you don’t want to miss
Ready to ride the wave of 2024's digital evolution?
If there's one thing we can count on, it's that social media is always changing.
Staying ahead of the curve is not just an advantage; it's a necessity. As we step into 2024, the digital marketing arena is poised for some exciting changes.
Let's explore some of the trends expected to shape the way businesses connect, engage, and succeed in the Australian market.
1. Original & Transparent Content:
In a world saturated with social media content, the key to standing out lies in authenticity and genuine connections. The trend of original & transparent social media strategies is gaining momentum. Brands are focusing on building meaningful relationships with their audience, opting for more personal and relatable content. This shift emphasises the importance of genuine interactions over flashy campaigns.
Instagram Reels with B roll and text overlays will perform better than ‘dancing’ reels for example – not that I’ve ever personally been a big fan of the dancing reel strategy, but when you have 2 left feet, B roll is a winner 🤣
2. Interactive Content Takes the Lead:
The year 2024 marks a turning point for content consumption. Users are no longer satisfied with passive scrolling; they crave interaction. There's a surge in the popularity of interactive content. From polls and quizzes to augmented reality experiences, brands are leveraging interactive elements to captivate and engage their audience. This trend not only enhances user experience but also provides valuable data for targeted marketing strategies.
Here are 8 top-performing interactive post ideas for your social media marketing strategy:
3. Longform Content Returns:
For the past few years, short-form content centered around trending audio has been a key strategy for growing on Instagram.
But in 2024, solely hopping on trending audio isn’t going to cut it anymore.
In order to stand out, we predict creators and brands will get more creative with longer and more original.
Whether it’s adding commentary to a video content or a day-in-the-life vlog, video content is already shifting beyond the typical 15 or 30-second length.
And with YouTube still reigning supreme amongst younger generations, it's only natural to see TikTok and Instagram encourage their users to create longer videos too.
The challenge will lie in incorporating long-form content without completely abandoning trends.
4. Visual Storytelling Dominates:
As attention spans shrink, the power of visual storytelling is on the rise. Brands are recognising the impact of compelling visuals in conveying their narrative effectively. Whether through short or long-form videos, infographics, or immersive multimedia content, visual storytelling is becoming a staple in digital marketing. This trend is reinforced by the understanding that a well-crafted visual can communicate a message more effectively than paragraphs of text.
There’s been a huge upsurge in video content being shared privately through DM’s.
So when creating your content strategy ask yourself “Would my audience want to share this?”
5. AI-Driven Customer Experiences:
Artificial Intelligence (AI) continues to revolutionise the way businesses interact with their audience. In 2024, AI-driven customer experiences are set to redefine personalisation. Automated chatbots, predictive analytics, and AI-powered recommendations enhance user journeys, providing seamless and tailored interactions. This not only improves customer satisfaction but also streamlines marketing efforts based on data-driven insights.
There are many programs out there, so be clear on your objective to work out which will suit you best.
2024 promises some exciting shifts towards more authentic, interactive, and personalised strategies. As businesses embrace these trends, the key will lie in staying true to your brand identity while adapting to the evolving needs and preferences of your audience.
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