Your Guide To Meta Verified

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Your Guide To Meta Verified

Meta Verified is here! But what is it, and should you get it?


Meta Verified has been making waves for creators and businesses alike. But what exactly is it, and is it right for you? Buckle up, because we're diving deep into the world of Meta's paid verification program. 

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What actually is Meta Verified?

Meta Verified is a subscription service offered on Instagram and Facebook. It grants you a coveted blue verified badge, signifying your account's authenticity. But it's more than just a badge of honour. Meta Verified offers a suite of benefits designed to empower creators and safeguard businesses. 

Where Can You Get Meta Verified?

As of now, Meta Verified is still expanding its reach. Currently, it's being tested in select regions, including New Zealand, Australia, Canada, and the United States. Keep an eye out for announcements if it isn't available in your area yet. 

Who Qualifies for Meta Verified?

Meta Verified isn't for everyone. These criteria can change but generally focus on factors like account authenticity, activity level, and adherence to community guidelines. 
To know the eligibility requirements for Meta Verified Subscriptions, click this link: 

The Perks of Meta Verified?

Currently both individuals and creators can purchase meta verified for $14.99usd/month. This gets you the blue tick mark, access to customer support, protection against impersonation etc. 

Instagram is now testing 3 new tiers to Meta Verified for businesses.  

Let’s take a look at all 4 options: 


Meta Benefits

Let's breakdown each part of what’s included; 

  • Verified Badge

    is the blue tick you’ll get next to your username

  • Enhanced Profile

    means you can add images to the link in your bio (if you’re using Insta’s link option), add additional addresses to your profile, or add additional profiles.

  • Impersonating Protection

    is where meta is proactively monitoring your account for people trying to impersonate you 

  • Meta Support

    allows you to talk to a real person if you're having issues with your account.  

  • Links in Reel

    means you’ll be able to add a link to your reel. 2-6 a month depending on the tier you’re paying for 

  • Featured Account

    there will be a section in people's feed where meta features businesses.  

  • Search Optimisation

    when people are searching for an account the verified account will show up first in a search 

  • Account review

    we're not 100% sure on what this means just yet, but we’re thinking that someone from Meta will check your account and give feedback on how to improve growth & reach. 

Here’s what Meta Verified WON’T do:

  • Increase reach
  • Increase ranking
  • Improve distribution of content

So, if you don’t sign up for Meta Verified, you will still be able to grow organically, and nothing will change for you. 

The Key Benefits you’ll get from paying for the higher tiers are:

  • Enhances Profile (links, more addresses, more profiles tagged)
  • Features Accounts (show up on someone's feed)
  • Links In Reels (2-6 per month)

How to Get Meta Verified?


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How to get Meta Verified 01

Meta Verified offers packages for creators and businesses seeking to establish their online presence. However, carefully consider the cost, eligibility requirements, and your specific goals before subscribing. Remember, creating high-quality content and fostering genuine connections with your audience remains paramount for long-term success. 

Will we be upgrading to the new tiers?

Not right now. We currently pay for the bottom tier of Meta Verified on Instagram, so we can access Instagram support. We’ve used it a couple of times now and it’s been super helpful. But we won’t be upgrading. Why? Because it won’t help us grow. 


Meta Verified is designed to help businesses get more support & customer service. This is not designed as a tool for increasing reach or distribution. 

This is still in testing and will most likely change as Meta Gets feedback. To learn more you can go to 

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